Record Keepers Are Record Breakers!

May 10, 2017

Business Planning

OK, I need to ask you a serious question.

Have you been stuck at the same income level the past few years?

It’s probably easy for you to remember how much you earn from year to year, but do you know why you’re stuck at the same level?

Are you frustrated and just don’t know how to break out of your current level and stretch to a new higher income level?

Well, let me tell you a short story:

Recently I was talking on the phone with my Dad about his golf game (he has frequently shot in the 70s) – he shot his age a couple of months ago – very impressive) and he shared with me how he keeps track of the number of putts per round, number of fairways hit, number of greens hit in regulation, etc.  I asked him what he does with that information.  He replied that when he looks over the data, he can tell exactly where he needs to improve his game and what he needs to do to fix it. 

Amazingly, a light bulb went off in my head!

He was able to improve his game, because his consistent, record-keeping showed him where he needed to improve.

How many agents REALLY track their daily activities on a consistent basis in their business?

You have to remember that the activities you do today may take 60-90-120 days to pay off with the desired results – closings!

So start keeping track of:

  •  the number of prospecting calls you make
  • the number of client calls you make
  • the number of listing appointments you go on
  • the number of buyer consultations you do
  • the number of showings you do

There are so many different statistics you can keep track of, but start out with the basics for 90 days and then review and analyze your results.

As you continue doing your record-keeping, trends will begin to appear.  If you stop doing certain activities or increase your proficiency in them, your results will change.

It will in many cases appear obvious on what you have to do to get back on track.

So look at your business plan and decide what you need to start keeping track of and within 90 days, you’ll be able to see where your strengths and weaknesses are.

By keeping records and improving your proficiency, you’ll become a “Record Breaker”.

Our business success or failure is never really about the state of our nation’s economy.  There are agents all across the country having their best year ever.  So focus in on your business plan, keep track of your daily activities, analyze the results and alter your plan as needed.

It’s called “PLAN-DO-REVIEW”!

Have a great week!


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