Is That Your Magnet on the Fridge?

How many times have you seen a magnetic business card on a refrigerator from an agent, who ended up not being the person who has the listing on the home?

I know I’ve seen it hundreds of times. Why is that?

Is it because the item provided no value to the consumer? Probably.

I believe we too often get lured into buying promotional items that offer no real value to our clients.

I recently read a story about an agent, who saw a past client many times over the year, but when they drove by the client’s home the other day, there was a competitor’s for sale sign in the yard. I’m sure that’s happened to many of us at one time or another, if you have any length of time in this business.

In this story, there could be any number of reasons why the seller listed with another agent, but it really boils down to this: If you give your client enough of the right kind of attention and offer them things of value, (i.e. periodic CMA updates, contractor referrals and other items that can help improve their property value), you have a much better chance of continuing to service their real estate needs into the future.


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